Plant-based toothpaste
For us, vegan is not a trend.
It's a logical choice.
When we developed ReBloom Care, one thing was clear: there is no reason not to make toothpaste plant-based. No better performance. No better freshness. No better oral health. Just old habits.
That's why our formula was completely plant-based from day one. Not as a marketing hook, but because it's right. For your mouth, for animals, and for the world around you.
We can officially prove this too: ReBloom carries the Vegan Friendly quality mark.

Without compromise. On quality, effectiveness, or freshness.
Why is toothpaste so often NOT vegan?
Many people don't realize it, but most toothpaste brands are not vegan. Even brands that call themselves "clean," "natural," or "green."
This is because animal ingredients have been used as standard in oral care for decades. Not because they are better, but because "that's how it's always been done."
The result: products that absolutely could be plant-based, but simply aren't.
What's on your tube?
Want to know if your toothpaste is vegan? Take a look at the ingredient list. Do you see any of these terms? Then there's a good chance it's not vegan.
Common non-vegan ingredients in toothpaste
🐝 Glycerin (without 'vegetable' indication)
Can be both vegetable and animal. If not specified? Then it remains unclear.
🐄 Casein
A milk protein sometimes used for enamel protection.
🐛 Carmine / CI 75470
Red dye made from crushed cochineal insects (yes, really).
🐑 Lanolin
Derived from sheep's wool. Sometimes found in oral care products.
🐟 Chitosan
Derived from shellfish and sometimes used for antibacterial properties.
If there's no vegan quality mark? Then "probably" is often the best you'll get.
ReBloom Care is plant-based toothpaste
At ReBloom, we don't do doubt or fine print.
- 98% or more natural ingredients
- Completely plant-based formula
- Recommended by dentists
- Long-lasting freshness from real mint
- And packaged in reusable glass bottles with a pump
Self-care without compromise
You don't need to use animals for fresh breath.
No animal by-products for healthy teeth.
No vague ingredients for a good feeling.
You just need to brush with good toothpaste.
ReBloom. Self-care redefined.
Every day. Twice.