Award-winning toothpaste concept

We are proud to announce that ReBloom Care® has won the Industry Favorite Award at the VM Packaging Awards 2025. Our innovative toothpaste concept, a refillable glass bottle with sustainable refill packaging, was honored with no less than 25% of all votes. We left established names such as Albert Heijn, Jumbo, and Heineken behind us.

👉 Discover our award-winning range of toothpaste and refill systems

89% less CO₂ emissions thanks to smart refill system

Our award-winning packaging consists of an elegant, reusable glass bottle with a pump, combined with a refill pack that replaces approximately four regular toothpaste tubes. At the packaging level alone, this results in a CO₂ saving of over 89% compared to traditional toothpaste tubes. A concrete example of how sustainable design, ease of use, and aesthetics come together.

Smart design = less waste

Our packaging is designed to minimize waste, both in content and material.

✔ Less plastic waste: one refill pack replaces approximately four plastic tubes.
✔ Maximum use of contents: an average of only 1.2 ml remains in our refill versus an average of 12 ml in conventional tubes, which means 46.8 ml less waste per refill.
✔ Accurate dosing: the pump easily dispenses what is needed, no more than a pea-sized amount. This prevents overconsumption.
✔ Eyecatcher in your bathroom: the glass bottle is durable and an eye-catcher in your bathroom.

👉 View starter sets and refills

Formulas without compromises

Our formulas are specially developed to be pumpable and are composed with the help of dentists. They are effective, safe, and natural.

🌿 99.2% natural ingredients
🌱 100% plant-based and cruelty-free
🚫 Free from titanium dioxide, SLS, triclosan, parabens, and microplastics
🇳🇱 Produced in the Netherlands

At ReBloom Care, we believe that good oral care does not have to compromise people, animals, or the planet.

From pioneer to public favorite

We launched ReBloom Care in April 2024 with a clear mission: to make a difference in your daily care. Less plastic. No harmful ingredients. More convenience. With this award, we are taking an important step: a confirmation that innovation in personal care is valued.

💬 “This award is a victory for sustainable innovation. It shows that even small players can make a big impact,” says Jeanette Smiemans, founder of ReBloom Care.